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An AI concierge for your event that answers from your agenda, not the internet

Where's lunch? What's the Wi-Fi? Which session should I go to next? An AI concierge can answer all day, as long as it only answers from your event.

Mike Sanborn · November 3, 2026 · 2 min read

An attendee in a busy conference lobby smiles at an answer on his phone

Spend an hour at a registration desk and you'll hear the same ten questions a hundred times. Where's lunch. What's the Wi-Fi password. Which room is the keynote in. Is the afternoon workshop still on. They're simple questions with simple answers, and they take your staff away from the problems only a person can solve.

An AI concierge in the event app can take most of them. But only if it's built to answer from the right place.

The problem with general-purpose chatbots

A general chatbot will happily answer "what time is the closing reception?" Whether the answer is right is another matter. Asked about something it doesn't know, a language model may produce a plausible-sounding time and room. At an event, a confident wrong answer is worse than no answer: it sends people to the wrong place.

So the first rule for an event concierge is simple: event questions are answered only from the event's own information. If the answer isn't in your agenda, speaker list, map or announcements, the concierge should say it doesn't know and point people to the registration desk.

What it should know

To be useful, the concierge needs everything an attendee could see in the app:

  • the full agenda, with rooms, times, speakers and the topics of each session
  • speakers, sponsors and exhibitors, with booths
  • the venue's rooms and anything pinned on the floor plans
  • documents and links you've shared
  • your announcements, which should override anything older

That last point matters on event day. If the keynote moves rooms and you send an announcement, the next person who asks should be told the new room, and the concierge should say it changed.

Personal answers

The questions that get the most value aren't the logistics ones. They're "which sessions are best for me?" and "who should I meet?" A good concierge answers with the attendee's own interests, goals and saved sessions in mind, and says why each suggestion fits, so people can judge it themselves.

And the city around the venue

Attendees also ask about the place: where to get dinner near the venue, what's worth seeing, how to get to the airport. That's information your event content doesn't have. It's reasonable for the concierge to look these up on the web, as long as it does so only for those questions and shows its sources, so attendees can check opening hours for themselves.

Any language

Conferences are international. Someone who asks "¿Dónde está el Main Stage?" should get an answer in Spanish, with a link to the map. This is one of the few things AI makes almost free.

How Eventlane does it

The Eventlane concierge follows these rules: event answers come only from your event and stay current as you change it; personal picks come with reasons; city questions can use web search with sources; and every answer links to the session, speaker or map spot it mentions. There's nothing to set up and no FAQ to maintain: what you put in your event is what it knows.

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